UI/UX Designer • Web Designer • Creative Developer
I help brands and businesses craft aesthetic, user-friendly digital experiences. With 6+ years of design expertise, I combine creativity and functionality to deliver impactful results.
Passionate about creating designs that bridge the gap between user needs and business goals
I'm the Chairwoman of TechMophix and a passionate UI/UX Designer with extensive experience creating digital experiences that are both beautiful and functional. My journey in design began with a fascination for how people interact with technology, and it has evolved into leading a creative team while personally crafting user-centered design solutions.
At TechMophix, I believe that great design is not just about aesthetics—it's about solving real problems and creating meaningful connections between users and products. Every project we work on is an opportunity to make someone's digital experience more intuitive, efficient, and delightful.
My approach combines leadership, empathy, creativity, and technical expertise. I start by understanding the user's needs, pain points, and goals, then translate those insights into designs that not only look great but also provide genuine value for our clients across Pakistan and internationally.
The principles that guide my design decisions
Every design decision starts with understanding the user. I conduct thorough research to ensure that my designs address real user needs and pain points.
I believe in creating inclusive designs that work for everyone, regardless of their abilities or the devices they use.
Great design balances aesthetic appeal with functional excellence. I strive to create interfaces that are both beautiful and highly usable.
I use data and user feedback to validate design decisions and continuously improve the user experience.
A systematic approach to creating exceptional user experiences
I begin by understanding the problem space through user interviews, competitive analysis, and stakeholder discussions. This phase helps me identify user needs, business goals, and technical constraints.
I organize and structure the information in a way that makes sense to users. This involves creating user flows, sitemaps, and defining the overall structure of the product.
I create low-fidelity wireframes to establish the basic structure and layout, then develop interactive prototypes to test and refine the user experience.
I bring the wireframes to life with visual design, focusing on typography, color, spacing, and visual hierarchy to create an engaging and cohesive experience.
I conduct usability testing with real users to validate design decisions and identify areas for improvement. This iterative process ensures the final design meets user needs effectively.
The technologies and tools I use to bring designs to life
My journey in the world of design
Leading TechMophix as Chairwoman while personally designing UI/UX solutions for clients across Pakistan and internationally. Overseeing creative direction and delivering exceptional digital experiences.
Worked as UI/UX Designer for Paak Health in Islamabad, focusing on creating intuitive and engaging user experiences for healthcare applications.
Started my professional journey as a Graphic Designer at CBC in Islamabad, working on branding and visual design projects, learning the fundamentals of user-centered design.
Continuous learning to stay at the forefront of design
National University of Sciences and Technology (NUST)
2022Google Career Certificates
2021Adobe Certified Expert Program
2022